Caught up with Mattaio owner/ CEO of Set 4 Lyfe Apparel for a quick interview to talk about where the company is at and where it’s off to in the future. Click image for link.
Clothing line name: Set 4 Lyfe Apparel
City / State: Kelowna, BC, Canada
Established date: Jan 2008
Price range for clothing : 10$ – $80
Where to buy: www.SET4LYFE.com
Where can one buy your gear (website)?: S4L.bigcartel.com
How did you come up with the name? Who doesn’t want to get SET4LYFE?!
How would you describe your clothing line?
Set 4 Lyfe Apparel is currently an underground clothing company based out of beautiful British Columbia, Canada, started by 22 year old ‘Mattaio Sharhon’ in early 2008.
Who or what are your influences?
With passion and interest in a wide variety of music, movies, nature and fresh clothes, integrity pushes me into taking in my surroundings and to try something new. Something more then just another scene or generic clothing brand. Bringing fashion and life aspects in from all my musical roots of Alternative, Metal, Hip-hop, Pop Punk & Hardcore to the table, I aspire for something more out of S4L while trying not to stray too far that people lose interest.
What sets your brand different from others?
By bringing social and musical differences together. Set 4 Lyfe is like a family, we endorse and sponsor a wide variety of bands, musicians, enthusiasts and athletes. Everyone who wears Set 4 Lyfe should feel welcome to the S4L ‘Family’, feel a sense of self-respect, be proud to represent and support the underground. You can check out some of our family atwww.facebook.com/s4lapparel
Are there any challenges you run into while running a business?
Everyone has different ideas about what and who you should associate your clothing with. I want to bring more people together with S4L, open doors for people of different genres, ages and life styles and bridge them together.
Did I say we have facebook? Just Search for ‘Set 4 Lyfe Apparel’ at www.facebook.com
Any plans for the future with your clothing line?
I would like to start getting set4lyfe available on more tours and do a lot more tour and event sponsoring. I also want to get S4L available in store’s accross North America, United Kingdom and eventualy open a Set 4 Lyfe Apparel in downtown Victoria BC Canada.